Liquid Edition Launch
The announcement of "Edition," Pinnacle's pro video editing application, was hot news at DV Expo. Before the expo we helped create industry 'buzz" by creating an internet teaser campaign for the product launch.

Bring them into the circle
The campaign tied in with the "Crop Circles" theme being utilized in the print advertising and product packaging. The tone – mysterious – was built by progressively revealing, over the two weeks preceding launch, the nature of the product and its corporate pedigree. The images to the right show two time slices of the sequence.